Ren Nagase has been appointed as a “Friend of the House of Dior Beauty“. Ren, who has delivered countless sparkling surprises in the entertainment world, shares Christian Dior‘s desire to “not only make women beautiful, but also happy,” and will guide you through the dazzling world of Dior‘s holiday season. Ren has cemented his status not only as an idol, music star and actor, but also as a key figure in the world of luxury and fashion. His elegant style and growing influence have led him to establish a prominent relationship with the French haute couture house, Dior, particularly highlighting his beauty side. He will share exciting gift ideas and his favorite items, so let’s head straight into the world of dreams.
Enchanted by the magic of the circus
A lucky star spelling out “DIOR” in light, sparkling illuminations… For the 2025 holiday season, Dior will present a world themed around “Circus of Dreams.” Many of the Maison’s iconic items are reinterpreted in a magical worldview. Ren Nagase stepped into this dreamlike space. What dreams did he have while wearing Dior cosmetics, which he himself loves?
A face for Dior Beauty: Genderless elegance
Ren‘s collaboration with Dior has focused on redefining the standards of male beauty. Through fashion and beauty features in high-profile publications such as Vogue Japan and ELLE Japan, he has acted as an ambassador for Dior Beauty, demonstrating that skincare and makeup are universal.
Ren has been the face of the โDior Backstageโ make-up line and has put the spotlight on iconic products such as Dior Addict Lip Glow lip balms and Lip Maximizer. These products, known for their ability to enhance natural beauty, have resonated strongly with audiences when presented by a male figure.
“The start of a season enveloped in dazzling stars and gold light“
There are plenty of items exclusive to this season, including Dior‘s signature fragrances and limited edition colors of popular items. Ren was also drawn to the special holiday gift wrapping, which was designed by Italian artist Pietro Ruffo. The sparkle of gold, silver, and pink adds a touch of color.
“A holiday season where a fragrance that brings you fate comes close“
Fragrance is also an important element that adds color to this season. Miss Dior Essence, which envelops you in a sweet fragrance during the winter season, has a bright scent of sweet and sour blackberry and jasmine. The fruity floral scent makes you feel filled with happiness.
“It’s a really nice scent. It’s sweet and sour and cute, and as time passes, wood notes emerge and it feels deeper, so I think men could wear it too. I’m happy that the black of this bow is also my member color. It feels like fate! The houndstooth pattern that covers the entire bottle is also eye-catching,” says Ren.
“Add a touch of brilliance and dimension to your lips with Dior Addict Lip Maximizer“
This year’s Dior Holiday collection also sees the release of two limited edition colors of the popular Lip Maximizer. Ren‘s focus is on the “110 Frosted Opal,” which has delicate glitter like diamond dust.
“I’ve used the Lip Maximizer before, but the sparkle of the 110 is very Christmas-like, and more than anything, it creates a three-dimensional effect around the lips, so I think it would look great at live performances. It makes a gorgeous impression even when viewed from a distance,” he said, clearly a fan. “I also love that the packaging can be engraved. It makes a perfect gift. I’d love for fans to have my name engraved on it (laughs). It might even be fun to combine my name with yours,” he shared.
“The multi-use “Le Baume” wraps you in moisture“
“Actually, all of our staff use Le Baume, so it feels very familiar to me,” says Ren, recommending the skincare accessory Le Baume. It is genderless and multi-use. It is an item that is renowned for fitting a variety of skin types, needs, and styles, and enveloping the skin in moisture. Holding a Le Baume bottle engraved with “HAPPY HOLIDAYS,” Ren says, “It’s great that you can use it on your whole body. It’s convenient not only as a hand cream, but also when you forget your lip balm. It spreads very easily and blends into the skin, and it has high moisturizing power. The packaging is fashionable and stylish. It’s also great that it’s easy to carry around.“
“The charm and excitement you feel every time you use it”
Ren took part in a shoot that expressed the worldview of Dior Holiday. “Shooting with Dior is a first for me in many ways, so I look forward to it every time. Today, the moment I stepped into the studio and saw the gorgeous set, I couldn’t help but exclaim out loud, ‘Wow! I’m so moved!’ This was the first time I had Odagiri Hiro do my hair and makeup, and it created a different atmosphere than usual, and everyone in the studio praised me for it, so I was very happy,” he said. We asked him about his impressions of the products once again. “Every time I use Dior products, I feel their charm. That’s why I would love for everyone to try out the products that are perfect for this holiday season.“
But this isn’t the first time Ren has actively collaborated with the brand. In an interview for a promotional article in ELLE Japan about the Dior Backstage collection, he also shared his perspective on the products, highlighting their suitability for male consumers.
Specifically, he mentioned that lip balms, such as Dior Addict Lip Glow Butter, are very comfortable to wear and react to the individual pH of the skin to provide a very natural touch of colour, resulting in a healthy, improved tone without looking artificial. “It moisturises and feels great to wear. It reacts to your own pH and enhances vitality, so I don’t think it’s uncomfortable even for a man to wear,” he commented.
His active and thoughtful participation in promoting products traditionally associated with women not only drives sales but also contributes to a broader conversation about gender fluidity in beauty and fashion.
Icon of the new masculinity
Ren‘s presence in the pages of fashion magazines and in Dior‘s campaigns is not just a marketing strategy, but a reflection of his position as a young style icon. His ability to embody Dior‘s timeless sophistication, combined with the modern energy of J-Pop, makes him the perfect face to connect a historic luxury brand with a young, global generation.
His ongoing relationship with Dior underscores how high-end fashion is embracing entertainment stars who challenge conventions, cementing Nagase Ren as a benchmark for contemporary elegance.
source: VOGUE Japan
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