Fendi proudly announces Ren Meguro, global menswear ambassador and member of the renowned group Snow Man, as the star of its worldwide advertising campaign for the 2025 Spring/Summer Men’s Collection.
This marks a historic achievement, as it is the first time a Japanese individual has been selected as the model for Fendi’s global campaign.
As an actor and performer at the forefront of entertainment, Meguro continues to captivate audiences both in Japan and globally, embodying the modern sophistication that Fendi’s collection represents.
The campaign, shot in June 2024 during Meguro’s participation in the Fendi 2025 Spring/Summer Men’s Show, marks a significant milestone in his ongoing collaboration with the iconic Maison. Through this experience, Meguro’s relationship with Fendi has grown even stronger, reflecting a mutual dedication to timeless elegance and forward-thinking design. Notably, Meguro was appointed as Fendi’s first-ever Japan Menswear Ambassador in February 2024, further cementing his integral role in representing the brand.
Under the visionary guidance of Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, the Fendi 2025 Spring/Summer Men’s Collection celebrates the brand’s unparalleled legacy. The collection is a homage to the timeless codes of the Maison, elevating its signature styles that date back to the pre-1990 debut of Fendi’s first men’s silhouette. As Fendi approaches its centennial anniversary, the collection embodies a perfect balance between nostalgic reflection and a bold vision for the future.
In the campaign, Ren Meguro showcases the collection’s emblematic looks and accessories, exuding an effortless elegance and modern refinement. Styled with a focus on contemporary tailoring, the wardrobe highlights the soft allure of the modern man. The collection reinterprets the concept of a “uniform” for work and play, presented in powdery tones to introduce a fresh perspective on classic style. Directed by Italian artist Nico Vascellari, the campaign vividly captures the spirit of the collection.
“I had the honor of appearing in the global campaign for Fendi’s 2025 Spring/Summer Men’s Collection, marking the brand’s 100th anniversary.
It brings me immense joy to be able to represent Japan on a global stage as Fendi’s Global Menswear Ambassador.
When we filmed in Rome in September 2023 and when I participated in the Milan Collection, I later learned that the people at Fendi had envisioned me for a global campaign someday.
At that time, I gave it my all, focusing on the future, striving to ensure that moment wouldn’t just be fleeting but lead to something more. Now, I can truly feel that my efforts weren’t in vain.
I am filled with gratitude toward the Fendi family!
And above all, it’s thanks to the support of everyone who always cheers me on. Thank you so much.
From the moment it was decided, to the filming, and everything that came after, these have been invaluable experiences for me. I hope to share them with you all in the future. ✨
Once again, I would be delighted if even more people come to love Fendi as it celebrates its 100th anniversary.” – Ren Meguro Instagram
Launch Details
The Fendi 2025 Spring/Summer Men’s Collection will be available for pre-order starting January 23, 2025, on Fendi’s official online store. The collection will officially launch worldwide on February 6, 2025, in Fendi boutiques and at fendi.com. Ads for this will start on January 13.
Please note that product availability may vary by location. For more details, contact your nearest store or Fendi Client Services.
In addition to his work with Fendi, Ren Meguro will star in the upcoming film adaptation of Trillion Game (the drama available on Netflix), set to release on February 14, 2025. Snow Man will also release their first-ever best album, THE BEST 2020 – 2025, on January 22, 2025, further showcasing the group’s continued success and influence.
Ren Meguro’s involvement in this landmark campaign underscores Fendi’s commitment to celebrating talent, elegance, and the enduring legacy of its craft. As the brand prepares for its centennial anniversary, it continues to inspire audiences worldwide, offering a collection that bridges past traditions with future aspirations.
