SixTONES‘ Jesse has been named brand campaign ambassador for the performance athletic brand UNDER ARMOUR.
The brand, which will celebrate its 30th anniversary in 2026, is a performance athletic brand launched with the mission “UNDER ARMOUR MAKES YOU BETTER – bringing evolution”. The brand has continued to evolve by developing products that utilise the latest technology to enable athletes to maximise their performance.
In addition to the brand’s origins and symbolic UA BASELAYER, new visuals have now been developed for the UA SPORTSWEAR stylewear line that supports the off-season. The new visuals were shot by internationally-renowned photographer RK.
Jesse was born in 1996, the same year as the brand, and has always pursued high-quality performance and has been active in many fields with a unique presence. From March 24th, image movies expressing the respective world views of UA BASELAYER and UA SPORTSWEAR will be released and rolled out on the brand website and social media. TV commercials, outdoor advertising and in-store promotions will also be aired.
COMMENT BY JESSE
I am very honoured to be an UNDER ARMOUR ambassador, as the brand and I were born in the same year and are growing old together. The UNDER ARMOUR brand concept makes me feel like I’m fighting alongside them in a world that demands real, powerful, once-in-a-lifetime performances.
The UA BASELAYER is a real performance maximiser during dance and performance practice, while the UA SPORTSWEAR stylewear line is for everyday use and keeps me feeling positive even when I’m off duty.
I’m very happy to have been asked to be a part of this project. When I was approached for this project, I trained my body harder than ever before for the shoot. I would be very happy if you could see the evolved JESSE.
I would like to open up a new aspect of UNDER ARMOUR so that we can give you the power to evolve when you challenge yourself towards something.
▼Follow Jesse on Instagram!▼
https://www.instagram.com/jesse_essej_0611/