“The first Japanese talent to take on this role. A multifaceted artist, performer, and creator, he brings his boundless creativity and expressive spirit to the world of ETRO“
This is how ETRO’s official X account announced on April 3rd, coinciding with Kaito Takahashi’s 26th birthday, his new title as Global Brand Ambassador for his Milan-based brand.
Takahashi, who on multiple occasions has declared himself to be a big fan of ETRO, is active mainly in music, as well as in acting and as an artist. In addition to participating in ETRO projects to date, he has deepened his ties with the brand by attending fashion shows in Milan for two consecutive seasons, including the Autumn/Winter 2025 collection in February and interacting with ETRO‘s own creative director, Marco de Vincenzo.
Kaito Takahashi is a great admirer of the brand’s delicate, high-quality paisley and also frequently wears ETRO clothing and accessories in his private life. As a creative artist with a unique style, he values self-expression and respects the brand’s tradition and craftsmanship, while interpreting and expressing the Italian luxury brand from his own perspective. ETRO said: “We are confident that Takahashi‘s diverse talents and his approach, which moves freely between tradition and innovation, will breathe new life into our vision of the world“.
“I’ve never received such a wonderful birthday present, I’m really excited that people all over the world can see how much I enjoy fashion“, Kaito Takahashi said happily of his new position; “I can feel ETRO‘s affection knowing that the announcement was made on April 3. I myself use ETRO a lot in my private life and it is my favourite brand, so I feel incredibly honoured and full of joy“. Together with Takahashi as the brand’s new global ambassador, ETRO will embody the craftsmanship and her own ideology, weaving a new story.
On his appointment as brand ambassador, Kaito Takahashi commented: “I think ETRO is the art of dressing. ETRO‘s history and designs continue to impress me. The ETRO I am yet to discover. And the emotion I feel when I wear it. I will pass it on to as many people as possible, sincerely and in my own words“.
Entrevista con Kaito Takahashi
-What do you think ETRO‘s appeal is?
When I went to Milan, I had the opportunity to see the fabrics and paisley designs at ETRO headquarters, and it was amazing! The artisan who paints the paisley patterns has an incredible skill; they are handmade, not digitally, I could feel the soul of the artisan in the lines and the pressure of the brush. What I love most about it is that just wearing it makes me feel like I’m walking around the city as a work of art. I think knowing the stories behind the clothes gives them more meaning and leads to enjoying fashion more, so I want to convey how wonderful they are with all my heart and soul.
– As a global brand ambassador for ETRO, what challenges would you like to face or try?
How many can I say (laughs)? First of all, I am very interested in Paisley. I would like to incorporate my own sensibilities into the fabrics and paint or design them according to my own interpretation. I would also like to learn more about them and the very pattern used in them. I would love to get deeply involved and learn all about ETRO (laughs). I also want to wear all the brand’s clothes. If someone realised the appeal of ETRO after seeing myself wearing it, I would feel it as a reward for loving the clothes.
– What are your fashion preferences and what do you look for when choosing clothes?
I have loved drawing and playing with colours since I was little, so I pay attention to colours and am aware of things like creating feelings of innovation. For example, when we think of a scarf, we tend to think of it as something you wrap around your neck. I like to wear clothes, so I think the key is to think outside the box and try things like wrapping it around my legs or letting it hang (over my head) and wearing a hat.
source: modelpress
Follow King & Prince for more updates!
YouTube ใปXใป Instagram ใป TikTokใปOfficial web
Kaito Takahashi Instagram account | Ren Nagase Instagram account