Kaito Takahashi of King & Prince and Hokuto Matsumura of SixTONES will appear in Marugame Seimen‘s new TV commercial “Kaito and Hokuto’s Perfect Day for Udonuts” summer preview which will air on the 15th and 16th in together with the launch of the new summer product “Açai Berry Flavour” of “Marugame Udonuts” from Sanuki udon specialty store Marugame Seimen on the 17th, as well as the “It’s Summer! It’s Hawaii! It’s Perfect Day for Udonuts” which will air from the 17th.
The new commercial begins with Kaito and Hokuto jumping energetically in front of the shop, shouting, “It’s Summertime!” Both, ambassadors since this spring, are brimming with happiness, creating a refreshing atmosphere as if they were in Hawaii. Kaito comments: “We’re already in Hawaii, Hokuto-kun!” to which Hokuto replies: “Yes, in Hawaii!“. The commercial ends with the two of them dancing charmingly hula in the shop.
The photo shoot took place in a Marugame Seimen shop in Tokyo one day in June. Both entered wearing outfits that evoked the arrival of summer and the taste of açai berries. When Kaito tasted the new Udonatsu flavour he was instantly transported to Hawaii. In an amused scene, Hokuto immediately replied: “No, it’s Marugame Seimen!” Notably, at the moment they “travel” to Hawaii they both wore flower necklaces around their necks.
During the short break, the two chatted, the friendship between the two was further strengthened and the photo session was full of smiles where an harmonious atmosphere was conveyed from beginning to end.
To commemorate this release, a content campaign was launched where you can experience the refreshing Hawaian feeling with ambassadors Kaito Takahashi and Hokuto Matsumura. A video was posted on the original website that includes a food review of the “Marugame Udonuts açai berry flavour”, as well as four different types of “Marugame Udonuts’ flavours”.
In addition, original stickers will be given to customers who purchase this product in shops nationwide. Customers will be able to choose between two types of stickers: Kaito and Hokuto sticker and Açai berry mochi character sticker, the new character of “Udonuts Village Friends”.
Extract from the interview with Kaito Takahashi and Hokuto Matsumura
This is the second time you have worked together since spring, how was the shooting of this TV commercial?
Kaito: It was very nice!
Hokuto: It was really nice, and I felt that we had found a way of doing things in this situation.
Kaito: I felt that we had adapted better to each other.
Hokuto: It was even more fun.
Kaito: I really love Hokuto, so I was very happy. We couldn’t spend the whole day together because we were busy with our respective groups, so the atmosphere was relaxed all the time, which was really fun!
Hokuto: Last time it was special to be the both of us alone, so I was happy to be able to do another season together. When we were told that we could do the summer commercial together too I was happy, it was the second time!
Kaito: It would be great if we could do more seasons together!
Hokuto: The atmosphere with Kaito was the same, but it was a lot of fun to shoot the “açai berry flavour”, it’s a total change from last time’s flavour and has a very Hawaiian feel to it.
What did you think of the açai berry flavour after trying it?
Hokuto: It was really delicious and I think for a lot of people maybe can be difficult imagine the taste of “açai berry”, but, in short, it’s a really tasty sweet and sour combination. It’s really delicious!
Kaito: The aroma gets deep inside you.
Hokuto: I feel it too!
Kaito: I love this aroma so much that I want to carry it with me all the time. It makes me feel like I’ve been to Hawaii, so it’s delicious and I highly recommend it.
Hokuto: That’s an unusual way to recommend something. Personally, I think it’s great that you can easily experience the taste of the açai bowl, which is very popular in Hawaii, with the “Marugame Udonuts”.
Kaito: I want everyone to try it. I was surprised at how delicious it was when the açaí, an ingredient that really makes you feel summer, was combined with the “Marugame Udonuts”, and for me, it was the sauce. The sauce accentuated the acidity and sweetness, making me want to eat many, many pieces!
Hokuto: It’s already delicious with just the açaí berry powder, but what I found incredibly different this time was that it had granola in it, so it was really crunchy, and the method of kneading the granola and other ingredients into the udonuts dough is called the “Happy Mochi Mochi Method”.
Kaito: that is adorable!
Hokuto: Yes, how cute. It’s great to eat udonatsu made with the “Happy Mochi Mochi Method”
Kaito: It is the best!
Hokuto: Until last time, it was chewy, but this time it had a crunchy texture, so when you add the sauce, it changes completely. I think Marugame Udonuts are a good way to introduce the açaí berry to beginners and show them how delicious it can be.
Kaito: I ate it during the photo shoot and it made me want to go to Hawaii. They had such a refreshing Hawaiian taste.
Hokuto: Actually, I felt a bit like I went there.
Kaito: I think I’ve had the experience of going there and back. I’ve eaten quite a few. It’s sweet and sour, so even people who have never had a bowl of açaí can easily eat it, so I’d like everyone to try it.
Four types of “Marugame Udonuts” will be sold, including the “Marugame Udonut açaí berry flavour” and the very popular “Marugame Udonut chocolate flavour”, which was re-launched in June. What recommendations do the two ambassadors of “Marugame Udonuts” have for enjoying “Marugame Udonuts” this summer?
Kaito: There are so many ways to enjoy it, but my personal recommendation is to chill the dipping sauce in the fridge until just before you eat it. I highly recommend dipping and eating it when it’s chilled to a crisp.
Hokuto: Yummy!
Kaito: The “açai berry flavour” that has been released this time has granola, so it has a chewy and crunchy texture, so I hope you can enjoy a variety of textures.
Hokuto: That’s right, there are quite a few flavours this time, so I think it’s good that you can choose one that suits your mood or the occasion. I usually like sweet things, but I still love the simple and warm “kinako flavour”.
Kaito: I love that one too.
Hokuto: I like it a lot. I eat a lot. Maybe that would be a good idea: when you go home in the summer and the whole family is together, you can eat a lot, so you can have “kinako flavour” and “millet sugar-flavour”, this one and that one! I’d like to have this, that and the other.
Kaito: That’s right, share it!
Hokuto: But I also really like the “chocolate flavour”.
Kaito: Ah… I want to try all the flavours!
Hokuto: If I feel I can’t eat it alone, I could use that as an excuse to widen my circle of friends.
Kaito: But I can eat several on my own…
Hokuto: It is a difficult decision, to be honest.
Kaito: all of them are delicious!
Hokuto: Yes, they are all delicious
This TV spot was filmed in a way that made you feel “summer”, but if you have any “summer” memories or plans for this year, I’d love to hear them.
Kaito: What are your plans for this summer, Hokuto?
Hokuto: Is there something special?
Kaito: I want to go diving.
Hokuto: Ah! I like it.
Kaito: Yes, I like it. So, two years ago I went on a trip to Hawaii with my family and we also went diving there and we saw a lot of sea turtles. This year, if we have time, we will go on a trip with our family. I’m the only one who dives.
Hokuto: Oh, my family and I don’t do it.
Kaito: Neither does my family so this year I want my family to get their licenses and go to the beach to dive!
Hokuto: Kai is the only one with a licence.
Kaito: I want the other members of the family to get theirs too, and for all of us to go as a family!
Hokuto: Me this summer… I don’t have any particular plans, but now, after the New Year, we go out with the members of SixTONES in winter, and we go out as a group of six. In spring, we all went out for lunch… so in summer… summer lunch or swimming pool? It’s one of them.
Kaito: It’s amazing, everyone does the classic.
Hokuto: We still go to the places that used to visit when were students.
Kaito: Wow, that’s great! You are good friends!
Hokuto: And then there’s the food, right? I’d love it if we could go somewhere for summer vegetables, the six of us.
Kaito: Sounds great! I’m really looking forward to going too!
Finally, a few words for the customers of Marugame Seimen.
Kaito: The popular “Marugame Udonuts” has launched an açaí berry flavour that is perfect for this summer and lets you enjoy the Hawaiian vibe. With just the right amount of sourness and granola, it feels like you’re eating a bowl of açaí and it’s really delicious. I hope you will try the açaí berry flavoured Marugame Udonuts and feel like you are spending the summer in Hawaii.
Hokuto: I usually eat açaí bowls, so I was very happy to be able to try the açaí berry flavoured Marugame Udonuts that was launched this time. I think there are many ways to enjoy Marugame Udonuts, even combined with other flavours, and as there are many opportunities to get together nowadays, I hope you will enjoy Marugame Udonuts with your loved ones and create many memories.
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