As spring approaches—and with it, the quiet season of graduations—FAMILY CLUB.STORE finds itself moving through a transition of its own. Much like the artists it supports, the space evolves in cycles, each year marked by a new presence, a new tone, a new way of connecting.
For 2026–2027, that role passes to Travis Japan, who step in as the store’s new ambassadors following Naniwa Danshi, shifting tones for the space’s next chapter.
Where last year leaned into Naniwa Danshi’s bright, approachable warmth filled with flower motifs and a diamond-like freshness, this new cycle opens on a more restrained, monochrome concept—one that feels deliberately composed to highlight Travis Japan’s precision and understated charisma.
That sense of transition is key. Rather than resetting completely, the ambassadorship builds on what came before—continuing the idea of FAMILY CLUB.STORE as a shared experiential space—while allowing a different group identity to reshape how that experience feels.
As with previous years, the initiative extends far beyond visuals alone—but what makes it resonate isn’t just the scale of activity, it’s the feeling behind it. With artists taking turns stepping into the ambassador role for their own merchandise, the experience begins to shift. It no longer feels like a simple transaction, where goods are bought and sold—it starts to feel personal.
There’s a quiet intimacy in knowing that the items on display are tied directly to the artists themselves. Not just in name, but in involvement—in the choices, the ideas, the details they’ve had a hand in shaping. When you pick something up, it doesn’t feel like you’re just purchasing merchandise. It feels like you’re taking home a small extension of them, something that carries their presence in a tangible way.
That’s where the tagline, “Together with your happiness,” finds its meaning. It’s not positioned as a slogan, but as a reflection of that exchange—where the act of supporting becomes something shared. The store becomes less of a point of sale, and more of a space where connection is built, piece by piece, through the objects fans choose to bring into their lives.
The ongoing nature of the project isn’t just about sustained promotion. It’s about sustaining that feeling—of closeness, of participation, of being part of something that continues to grow alongside both the artists and the fans who support them.
Even the key visual reflects this philosophy. Starting in monochrome, it will gradually gain color over the course of the year, evolving alongside the ambassadors’ activities. It’s a subtle narrative device, but an effective one—turning the campaign into something that can be followed, not just consumed.
In the store, you’ll find various square photos, postcards, and stickers tied to this theme! Check it out here on the official page. Which one is your favorite?🐯
In that way, Travis Japan’s appointment doesn’t simply signal a shift of ambassadors. It reframes the FAMILY CLUB.STORE itself as a space in motion—shaped each year by the artists who inhabit it, and by the fans who return to watch that transformation take place.
Alongside these in-store experiences, FAMILY CLUB.STORE has also been quietly expanding how that sense of connection can exist beyond physical space. One of the clearest examples is Hanauta Chill—a project that reimagines idol music in a softer, more intimate form. Built around the idea of offering a moment of calm in everyday life, the series takes familiar songs and reshapes them into gentle, lo-fi arrangements, creating something that feels less like performance and more like presence.
Available across YouTube and streaming platforms, these tracks—paired with simple, comforting visuals—have naturally found their place as background companions to daily routines, from work to rest.
What makes it particularly fitting in the context of Travis Japan’s ambassadorship is that they are already part of this world. Their own Hanauta Chill setlist—featuring tracks like “Unique Tigers,” “Sweetest Tune,” and “Fireflies”—offers a different way of encountering the group. Stripped of their usual intensity and reframed through a calmer lens, the songs reveal another side of their identity, one that aligns seamlessly with the project’s purpose. It becomes less about watching or consuming, and more about sharing space with the music—and by extension, with the artists themselves.