With the release of the music video for Travis Japan’s “Crazy Crazy,” we travel back to high school! The upbeat track highlights the group’s roots—the whimsical and over-the-top production that many of us are used to seeing the boys excel at.
On October 21, the main tracks from Travis Japan’s sophomore album “VIIsual,” “Crazy Crazy” and “Fly Higher” were released digitally ahead of the physical release of the album (coming December 4!).
Produced by member Kaito “Umi” Nakamura, “VIIsual” aims to visualize the miracle of the seven members coming together as Travis Japan, each with distinct personalities. The title incorporates the Roman numeral “VII” (7), symbolizing this collective of strong individuals.
Not only are the members each taking part in producing a song in the album, but the collective sense of “Travis Japan is seven members” resonates throughout the album. To many, this feeling solidifies the close bonds that Travis Japan have with each other, and with their fans.
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“Crazy Crazy,” as the title suggests, explores the theme of “Crazy,” marking a new chapter for Travis Japan as a debuted group. The concept is not new to them as a group with a history as long as theirs, but looking back at the releases since their debut, “Crazy Crazy” leans more toward their Junior era songs and style.
The song is geared more toward the Japanese market than the international one, playing more on the ridiculousness that the general public knows Japanese music is famed for. This, however, does not mean that it falls short of any of their previous releases.
It’s incredibly refreshing to see and hear the boys go back to their roots again. While all of them have already graduated high school, they all embrace the roles in the music video perfectly. It is reminiscent of the times when they did the Orangina 100 commercial, and the music video’s high school setting also reminds you of Hey! Say! JUMP’s 2016 hit song “MAJI SUNSHINE.”
The VIIsuals of them being the more unconventional “delinquent” students going against the traditional students and school norms represent the path Travis Japan are embarking on and the way they debuted.
Their global digital debut was something that had never been done before among their peers from the agency. While the path from debut also has been a new one, unknown to both them and everyone involved, Travis Japan has proved over and over again that they can stay true to who they are while forging a new path.
Travis Japan is unconventional in the best ways and constantly finding new ways to be unique tigers in the world of entertainment, and isn’t restricted to just one genre or style.
This track is packed with fresh tunes and charms from the boys, making it an incredibly compelling listen. The powerful and overwhelmingly catchy chorus is crafted with perfect balance, resulting in a wild, chaotic, yet catchy, truly “Crazy” song.
Additionally, “Fly Higher” is the opening theme for the second season of the TV anime “Tasuketsu: Fate of the Majority” where member Noel Kawashima made his voice acting debut.
With a lively beat and dynamic melody, this refreshing song delivers a message of believing in oneself, breaking limits, and striving for new heights. It’s an inspiring track that gives listeners a boost of positive energy.
The song perfectly encapsulates the unique vocal colors of each member while embracing the more classical anime song vibes but it’s undoubtedly another masterpiece of theirs, painted vividly in their colors and personalities.
“VIIsual” does not simply mean the word “Visualize: to imagine, envision, or picture,” + the seven members, it is also a goal and a statement. For fans, it’s for us to imagine what Travis Japan can achieve; for Travis Japan, it is to envision the endless possibilities in front of them. The album is a visual representation of what they have achieved so far: “Look at us. Look at what we can do.“
It’s a statement that this is just the start of something bigger.
From the beginning, they have aimed to deliver their entertainment—uniquely theirs, but giving back to the environment they grew up in—to the world, and with each release, Travis Japan is realizing this dream, step by step.
