Hello, King & Prince and skincare lovers! If you were looking for that splash of energy and freshness to brighten up your day or simply wanted to revamp your daily self-care routine with the perfect soundtrack, you have come to the right place! We are bringing you every single detail about one of the most exciting, vibrant, and talked-about announcements of the season: the major brand renewal of the acclaimed South Korean skincare label Torriden and its electrifying partnership with King & Prince featuring their new hit, “So Honey“.
Get comfortable and prepare to dive into a journey filled with deep hydration, behind-the-scenes commercial anecdotes, heartwarming stories about the bond between the band members, personal growth reflections, and an in-depth look at how this seamless musical collaboration came to life. Keep reading because we are spilling all the details right here!
A Seamless Partnership Driven by Evolution and Freshness
It all began with the official launch of Torriden‘s brand renewal campaign. The widely popular Korean skincare brand, renowned globally for its moisture-locking formulas and the fan-favorite “Dive In” line, decided to elevate its product lineup and visual identity. To mark this exciting new chapter, Torriden unveiled its stunning new television commercial titled “Kakushin – Uruoi DIVE” (Innovation – DIVE into Moisture).
Stepping into the spotlight as the face of the campaign is none other than Kaito Takahashi, one half of the duo King & Prince. Following his successful ambassadorship with the brand last year, Kaito makes a triumphant return. But this time, he brings along an extra layer of magic: King & Prince’s brand-new song, “So Honey“, which serves as the official commercial soundtrack and perfectly encapsulates a sense of speed, lightness, and invigorating energy. What makes this tie-up particularly special is that it was not merely a conventional corporate sponsorship; it was a genuine creative alignment. According to the commercial’s production team, during the early planning stages, they were searching for a song that could convey the concept of “evolving moisture.” It was during this music selection process that the production staff reached out to King & Prince’s team to explore potential tie-in opportunities.
As fate would have it, King & Prince had already completed a track that matched the vision seamlessly. When the Torriden team listened to the demo of “So Honey“, they were instantly captivated. The track’s fast-paced rhythm, uplifting atmosphere, and breezy melody aligned 100% with the dynamic energy of Torriden’s renewed image. No adjustments were needed—the music spoke for itself, instantly securing its place as the anthem for the new campaign.
Speaking at the brand renewal and new CM press conference in Tokyo, a charming and radiant Kaito reflected on the special collaboration, explaining how meaningful it was to have “So Honey” chosen for the commercial; “This song didn’t happen overnight. Ren and I spent over half a year working closely with our music production team, carefully refining and perfecting every single detail,” Kaito shared with a genuine smile. He went on to explain the group’s hands-on philosophy: “Diving deep into the creative process and getting thoroughly involved is the King & Prince style. So when we heard that the Torriden team listened to our track and felt it was the perfect fit for the commercial, we were beyond thrilled. Honestly, it felt as if we had auditioned and passed with flying colors!“
That dedicated six-month preparation resulted in an infectious pop song with a soaring tempo that mirrors the fluid movement of water and the light, refreshing touch of deeply hydrated skin. Beyond backing the commercial, “So Honey” stands out as a pivotal track in the group’s evolving discography, highlighting a mature yet irresistibly vibrant musical direction.
High-Energy CM Shooting, Water Spreads, and the Dream of “Creating a Torriden Swimming Pool”
The new commercial “Kakushin – Uruoi DIVE” stands out for its high-octane visual storytelling, drawing a clever parallel between Torriden’s product innovation and Kaito‘s continuous growth as an artist stepping onto new stages. In the video, he is seen riding a specially crafted “Torriden Board“, gliding at full speed across a shimmering, water-infused world. Surrounded by dramatic splashes and dynamic high jumps, Kaito moves seamlessly through an immersive liquid landscape. The high-speed cinematography and bold action choreography mirror the brisk tempo of “So Honey“, creating an exhilarating visual and auditory experience.
Throughout the filming process, staff members noted Kaito’s infectious enthusiasm from the moment cameras began rolling. Despite the physical demands of executing repeated athletic jumps and sharp movements to capture the ultimate shot, he maintained peak energy and a warm demeanor on set. When discussing his personal experience testing the newly reformulated products, Kaito was full of praise for the upgraded “Dive In Serum“: “I had the opportunity to try the renewed Dive In Serum, and I was genuinely amazed. Just a few drops spread so smoothly across the skin and absorb with unbelievable speed. What I’ve always loved about Torriden is how weightless it feels, but with this renewal, the hydration penetrates even deeper and lasts so much longer. It made me fall in love with the brand all over again.“
Displaying his signature playful charm, Kaito joked about his obsession with the brand when asked about new challenges he would like to take on in the future: “Honestly, I find myself falling deeper in love with Torriden every day. I love the color of the packaging, and it suits my skin so well that I just want to immerse myself in it completely. In fact, my dream challenge would be to build a giant swimming pool filled with Torriden serum and take a massive dive right in! I really want to try that DIVE!“
Heartfelt Connections: Kaito on His Unbreakable Synchronization with Ren Nagase
One of the most touching moments of the press conference occurred during a theme-based talk segment centered around “things that deeply resonated or soaked into the heart“—a subtle nod to the theme of skin absorption and moisture. Kaito took the opportunity to share a heartfelt story about his fellow bandmate, Ren Nagase, offering fans a rare glimpse into the deep bond that sustains them as a duo. He began by pointing out how surprisingly different they are as individuals: “Right now, we are in the middle of creating new music for King & Prince, working on songs that transition across very challenging vocal ranges. The truth is, Ren and I are complete opposites as people. Our hobbies, preferences, and vocal strengths are totally different —Ren excels in the high register, while I naturally gravitate toward lower tones.“
Kaito recounted a specific moment in the recording studio when the production staff expressed concern over the technical difficulty of a particular harmony section. In that moment, a magical piece of natural cohesion occurred: “While the staff was saying, ‘Wow, this part is going to be really tough,’ Ren and I looked at each other and said in perfect unison: ‘That’s exactly why it’s going to be fun!’. The moment our voices harmonized on that line, Ren looked over at me with a grin. Right then, my heart felt completely warmed and hydrated. I thought to myself, ‘Ah, this is precisely why I love him so much and why I love working with him.’” He continued with visible affection: “Even though we are opposites in so many ways, our positive mindset toward challenges is 100% aligned. Having that shared attitude makes me realize that no matter what comes our way, he is the person I can keep walking forward with forever.“
Overcoming Vegetables and the Mystery of the 24-Hour Day!
True to his candid and entertaining personality, Kaito also treated the audience to hilarious anecdotes regarding his personal life and daily struggles. When asked by reporters how he felt he had “evolved” recently —tying into the brand’s theme of continuous innovation— Kaito answered with a bashful laugh: “Compared to the incredible scientific evolution Torriden has achieved, my own evolution is tiny… but I finally learned to eat mushrooms and eggplants! I know it sounds small, but I used to really dislike them. Recently, I decided to actively face the foods I struggled with, and I realized that if you tackle them head-on, you can actually overcome it. I even ate eggplant yesterday! As a living organism, I want to keep evolving step-by-step, even if it starts with my diet.“
However, the comment that drew the biggest laughs of the afternoon was his playful complaint about the physics of time. When asked what he would like to “innovate” or change in his daily routine, Kaito raised a serious question: “I have a genuine question, and I wonder if anyone can fix this for me: can we please extend the day from 24 hours to 30 hours? 24 hours is just way too short! When I was in elementary school, days felt endlessly long. But now that I’m an adult, time flies by at an alarming speed. A whole year passes in the blink of an eye.” He elaborated on his packed schedule: “Between music production for King & Prince, my personal hobbies, and preparing for my upcoming solo art exhibition, I am constantly running out of time. And yet, even when I’m super busy, I still end up playing video games! I really need about 30 hours a day to fit everything in. Seriously, who do I need to ask to make a 30-hour day happen? Why is 24 hours the rule? If I start thinking about this before bed, I can’t sleep at all!“
Kaito’s Core Philosophy: Embracing Self-Love and Looking Forward
Behind the humor lies a remarkably thoughtful young artist. To conclude the talk session, Kaito shared a grounded and inspiring message about emotional well-being and self-acceptance. When asked about the “next stage” he hopes to reach in his personal journey, he offered a profound reflection: “I believe the most crucial goal for all of us is learning to love ourselves. Living in society, it’s inevitable that we will face difficulties, make mistakes, or experience setbacks. But especially during those times, we need to treat ourselves with kindness. If I make a mistake today, instead of beating myself up, I try to think, ‘This was just an important lesson that my life needed to learn at this exact moment.’ If we can turn negative experiences into positive stepping stones, we will be so much happier. That’s why I want to continuously practice self-love no matter what happens.“
To wrap up the event, Kaito delivered a heartwarming final message to long-time users of the brand as well as newcomers: “To everyone who already loves Torriden, I hope this new renewal makes you love it even more. And to those who are discovering Torriden for the first time through this commercial or through our song, I would be so happy if you could feel how refreshing, comfortable, and wonderful these products are. I truly hope everyone enjoys it!“
The combination of Torriden‘s sleek visual reinvention, Kaito’s buoyant charm, and King & Prince‘s masterfully crafted track “So Honey” makes this campaign an absolute triumph. “So Honey” is far more than just a commercial jingle —it is a celebration of growth, partnership, and the joy of diving headfirst into the future.
Be sure to catch the dynamic new TV commercial, stream “So Honey“, and experience the refreshing boost for your skin and spirit!
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