SixTONES’ Hokuto Matsumura Attends CHANEL Show at Paris Fashion Week Spring/Summer 2027

https://www.youtube.com/watch?v=weNFjc2l1Hw SixTONES member Hokuto Matsumura attended CHANEL’s Spring/Summer 2027 collection show during Paris Fashion Week, joining a star-studded front row at the French luxury fashion house’s latest runway presentation. Held at the Grand Palais in Paris on October 5, the show presented the latest collection by CHANEL Creative Director Matthieu Blazy, bringing together international celebrities … Continue reading SixTONES’ Hokuto Matsumura Attends CHANEL Show at Paris Fashion Week Spring/Summer 2027

SixTONES’ Hokuto Matsumura Appointed New LAVONS Ambassador

SixTONES member Hokuto Matsumura has been appointed the new ambassador for NatureLab’s premium home-care brand LAVONS. He stars in the brand’s new commercial, “LAVONS Days Begin,” which began airing on October 1. Under its new promotional concept, “LAVONS Days,” the brand aims to showcase a new side of LAVONS, with its fragrances accompanying the “lovable … Continue reading SixTONES’ Hokuto Matsumura Appointed New LAVONS Ambassador

SixTONES’ Hokuto Matsumura makes his SoftBank CM debut!

SixTONES' Hokuto Matsumura appears for the first time in a SoftBank commercial to promote the launch of the latest AI smartphone series, the Samsung Galaxy S26, equipped with Galaxy AI. Two new TV commercials, titled “In the Crowd” and “In the Taxi,” began airing in Japan on February 26. The new commercials center on surreal … Continue reading SixTONES’ Hokuto Matsumura makes his SoftBank CM debut!

SixTONES’ Hokuto Matsumura has been appointed as ambassador for a new hair care brand called “anummy”

SixTONES’ Hokuto Matsumura has been appointed as the brand ambassador for a new damage hair care brand. A new commercial has also been released. Active in many fields as both an artist and an actor, Hokuto has earned support from a wide range of generations thanks to his unique sensibility and sincere personality. While cherishing … Continue reading SixTONES’ Hokuto Matsumura has been appointed as ambassador for a new hair care brand called “anummy”

SixTONES’ Hokuto Matsumura Stars in New “Pokémon Pokopia” CM

A new commercial for the Nintendo Switch 2 title Pokémon Pokopia from the Pokémon series, titled the “PokoPoke” Song Version, will begin airing in Japan on February 16. The CM features SixTONES’ Hokuto Matsumura, Rino Sashihara, HANA’s MAHINA and comedian Eiko Kano. The commercial expresses the world of Pokémon Pokopia through rhythmic wordplay. Hokuto, Rino, … Continue reading SixTONES’ Hokuto Matsumura Stars in New “Pokémon Pokopia” CM

SixTONES’ Hokuto Matsumura to star in film “Hakucho to Komori” along with Mio Imada

SixTONES member Hokuto Matsumura and actress Mio Imada have been confirmed to co-star in the live-action film adaptation of The Swan and the Bat (Hakucho to Komori), based on the novel by popular author Keigo Higashino. The film is set for release on September 4. They portray the son of a “suspect” and the daughter … Continue reading SixTONES’ Hokuto Matsumura to star in film “Hakucho to Komori” along with Mio Imada

SixTONES’ Hokuto Matsumura to star in Netflix drama “Sins of Kujo”

It has been announced that SixTONES’ Hokuto Matsumura will star in the Netflix drama “Sins of Kujo”, along with Yuya Yagira. The drama is set to be released on Netflix worldwide in spring 2026. This live-action adaptation is based on the latest manga “Kujō no Daizai” by Shohei Manabe, creator of the popular manga “Yamikin … Continue reading SixTONES’ Hokuto Matsumura to star in Netflix drama “Sins of Kujo”