Who doesn’t love Kento Nakajima, better known by fans as Kenty?

This summer, he launched the second Kenty Fragrance Pop-Up Store of 2026 in Harajuku, which opened from July 4 to July 17.
Visitors needed to reserve a free e-ticket through the official Kenty Fragrance website before entering. Each ticket came with a designated entry time, with sessions available daily from 10:00 AM to 6:30 PM JST.
First Impressions

Before entering the venue, visitors were asked to line up and prepare their QR code. Once the ticket was scanned, they were welcomed by a special pillar featuring a heartfelt welcome message from Kenty. This was also the first photo spot inside the pop-up, and many fans stopped here to capture the moment before exploring the rest of the exhibition.
The building itself had a simple yet stylish two-story design. The large windows on the outside were decorated with promotional images from the latest fragrance collection, while the second-floor windows showcased Kenty himself as the producer of the Kenty Fragrance series.
The first floor featured the welcome pillar, six themed photo booths, and the exit. The second floor was dedicated entirely to the main fragrance exhibition.
Discovering the Summer Collection

After taking photos on the first floor, every fan received a complimentary fragrance sample before being guided upstairs.
The exhibition floor allowed people to experience each fragrance firsthand by checking every scent while admiring beautifully displayed photographs of Kenty that perfectly matched the “Summer Vibe” concept. The entire space felt carefully designed to immerse visitors in the atmosphere behind the collection.
Earlier this year, Kenty released the Spring Edition, featuring three sweet fragrances inspired by his own songs:
- Candy ~Can U be my BABY?~ (Pink)
- SHE IS…..LOVE (Light Blue)
- IDOLIC (Purple)
For the new Summer Vibe Collection, he introduced three completely new fragrances:
- HEY!! Summer Honey
- Jealous
- ROSSO
Three Different Personalities


Each fragrance has its own unique character.
HEY!! Summer Honey, represented by a bright lemon-yellow color, offers a light, sweet, and refreshing scent that perfectly captures the feeling of summer.
Jealous, with its orange theme, remains sweet but carries a more refined and mature impression, making it feel warmer and slightly deeper than the first fragrance.
The final fragrance, ROSSO, stands out with its deep crimson-red theme inspired by a blooming rose. Among the three, ROSSO has the strongest scent profile and delivers the most sophisticated and mature atmosphere.
Each fragrance comes in a 23ml bottle, priced at ¥8,800.
Listening to Kenty’s Story
One of the highlights of the exhibition was a large screen continuously playing an exclusive video featuring Kenty himself.
In the footage, he explained the concept, inspiration, and production process behind every fragrance in remarkable detail. Rather than simply introducing the scents, Kenty shared the stories from his own experiences and personal viewpoint, making visitors feel as though they were stepping directly into his creative world.
Watching the video while sampling each fragrance made the experience much more meaningful, allowing guests to connect every scent with the emotions and ideas Kenty wanted to express.


Shopping Without Online Reservations
Unlike the first Kenty Fragrance pop-up, fans at this event could purchase the fragrances immediately without placing an online order in advance.
A cashier was conveniently located on the exhibition floor, allowing everyone to buy their favorite fragrance after trying each scent.
However, because the venue wasn’t very big, there was one important rule. Once visitors left the second-floor exhibition area, they were not allowed to return upstairs, even if they simply wanted to buy a fragrance. Everything—from experiencing the fragrances to shopping—had to be completed before leaving the exhibition floor.
The Photo Booth Experience
Besides selling fragrances, the cashier also offered access to the themed photo booths for ¥1,500 per session.
Each session included one printed photo sheet featuring four selected photos, along with a special Kenty photo booth novelty. The printed design included three exclusive Kenty frames and one themed frame matching the fragrance concept chosen by the buyer.
Each photo booth was designed around one of the Summer Vibe fragrances.
Staff members stood outside every booth to explain the process and assist visitors before entering.
To make the pictures even more fun, a wide variety of props were available, including beach hats, sunglasses, red roses, yellow roses, sunflowers, water guns, and many other summer-themed accessories.
Inside the booth, a camera mounted above the screen automatically captured the photos. Visitors were given six chances to pose freely before selecting their favorite four pictures to print and take home as a memorable souvenir.
A Small Space Filled with Fans
Although the exhibition wasn’t particularly large, there was always plenty to enjoy.
Many enthusiasts patiently waited their turn to take photos with the displays and Kenty‘s exhibition panels. Even with the crowds, the atmosphere remained relaxed and enjoyable.
Without realizing it, many visitors—including myself—spent nearly an hour exploring every corner of the experience.



Final Thoughts
The Kenty Fragrance Pop-Up Store 2026 perfectly reflected Kenty’s personality and charm. Every detail, from the exhibition design to the storytelling behind each fragrance, felt uniquely “Kenty.” His signature style—playful, slightly cheesy, yet incredibly charismatic—was present throughout the entire production.
Rather than feeling like a simple shopping event, the pop-up invited fans into Kenty‘s creative world and allowed them to experience the fragrances exactly as he imagined them.
With such a successful Summer Vibe collection, hopefully Kenty will continue the series with Autumn and Winter fragrances in the future. It would be exciting to see what new stories and scents he creates next.
Written by Tella ♥ 2026.07.23